Seduce Your Customers
Believe it or not, marketing is a lot like dating. In this witty and accessible book, aspiring entrepreneurs will find an innovative new model for marketing success… one that parallels the stages of romantic relationships. Fashioned around “The Dating Lifecycle Curve,” Seduce Your Customers will show you how to develop highly successful marketing strategies. Learn how to attract new customers during the “Love at First Sight” phase; how to avoid an “Affair” or a “One-Night Stand”; and how to live happily ever after in a blissful “Marriage” with your most loyal customers.